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In a bid to better understand the impact of offline campaigns on the overall customer acquisition drive by FairMoney, we've undertaken the research to gauge impact of past offline marketing campaigns (No Excuses, 2019-20) on the brand and the business' bottom-line. The research is divided into both qualitative (Focus Groups) and quantitative (Street survey) components, allowing for insight into cultural nuances around loans and repayments on the one hand, and market demographics on the other.
Our team has more than 50 years' combined experience working with over 20,000 customers.
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